In line with the 2024 Health Star Rating Monitoring Plan, Food Standards Australia New Zealand undertook research on consumer understanding and perceptions of the Health Star Rating system. Key findings include:
- The majority of participants (89%) were aware of the HSR when prompted
- The majority of participants (87%) knew at least a little bit about the system
- Most participants (78%) understand that the HSR can be used to compare similar food products, but there remains significant confusion about using the HSR to compare different foods.
- Over half of participants trust the system, but around 25% distrust it.
- The majority of participants (69%) use the HSR at least sometimes.
You can read the full report here.