The Health Star Rating campaign supports the implementation of the Health Star Rating system through activities designed to inform consumers and encourage industry participation.
The latest phase of the campaign will run from early February 2019 with new creative across television, online and in-store advertising. The campaign first launched in 2014 when the system was introduced.
The primary objectives of the campaign are to:
- Educate consumers on how to use the system by comparing products within the same category.
- Explain to consumers that the ratings are calculated using a strict calculation.
- Demonstrate how packaged food can be incorporated into a balanced diet.
- Educate consumers about how to use the system to make healthier choices when purchasing packaged foods.
Health Star Rating campaign advertising material.