The Health Star Rating campaign supports the implementation of the Health Star Rating system through activities designed to inform consumers and encourage industry participation.

The latest phase of the campaign will run from early February 2019 with new creative across television, online and in-store advertising. The campaign first launched in 2014 when the system was introduced.

Objectives

The primary objectives of the campaign are to:

  • Educate consumers on how to use the system by comparing products within the same category.
  • Explain to consumers that the ratings are calculated using a strict calculation.
  • Demonstrate how packaged food can be incorporated into a balanced diet.
  • Educate consumers about how to use the system to make healthier choices when purchasing packaged foods.

Campaign materials

Health Star Rating campaign advertising material.

Poster-print

Compare poster-print (PDF 2086 KB)

Calculate poster-print (PDF 2109 KB)

Out-of-home

Shopalite advertisement - compare (PDF 2385 KB)

Radio

Health Star Rating 30 seconds (Other 1175 KB)

Health Star Rating 15 seconds (Other 589 KB)

Videos

Health Star Rating animation

Health Star Rating animation - compare

Health Star Rating animation - calculation

Health Star Rating animation - fresh is best